Taylor Swift's 'Eras' tour may not be something that interested everyone this year, but there is no doubting the staggering cultural and socioeconomic success of a world tour that started in Arizona in March 2023 and had made over $2billion at its conclusion on December 8th this year in Vancouver.
The resulting book of the tour sold over 814,000 copies in its first two days making it the most successful book launch of the year, while Swift was also the most streamed artist of 2024 and her 'Tortured Poets Society' was the top-streamed album of the year.
It's also worth recognising that Swift gave everyone connected with the tour bonuses totalling $197 million, and while a nod might be expected for the dancers, lighting and sound staff, the rewards were just as generous to the drivers, technical staff and even the Merchandise people. This was all on top of providing generous donations to all food banks in every city she played.
While here at the Calendar we like to nibble round the crusty edges of the Christmas pie, we're not beyond looking at the big hitters from time to time, although oddly Taylor Swift's 2019 Christmas single 'Christmas Tree Farm' was only a minor hit and got no further than a peak position of 44 in the UK despite being a lot better than most similar Christmas Fayre. I'd take it over Maria Carey any day of December.
Rumours that Taylor Swift is expected to be involved in discussions on world peace next year probably cannot be discounted.
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